Celebrity Apprentice 2012 contestants

Ivanka Trump, daughter of Donald Trump, helps her father judge the work of the 'Celebrity Apprentice' contestants. She is also a new mom - she gave birth to a baby girl on July 17, 2011.

Eric Trump, Donald Trump's third child, also stars on 'The Celebrity Apprentice.'

  Donald Trump appears in a promotional photo for the fifth season of the 2012 hit reality show 'The Celebrity Apprentice.' 

Adam Carolla, known for his role in comedic television shows such as 'Jimmy Kimmel Live!,' 'The Man Show' and 'Crank Yankers,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

6 of 22: Arsenio Hall, known for his role in films such as 'Coming to America' and his late night show 'The Arsenio Hall Show,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

7 of 22: Aubrey O'Day, known for being in the MTV reality show 'Making the Band' with the now defunct Danity Kane, is one of the 2012 contestants of Donald Trump's reality show 'Celebrity Apprentice.'

Cheryl Tiegs, known for her work as a model, designer, author, businesswoman and public speaker, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

Tiegs announced on January 4 that she will compete to try to raise awareness for the Farrah Fawcett Foundation, according to a statement obtained by OnTheRedCarpet.com. Celebrity contestants on the show aim to win prize money for charities.

Clay Aiken, known for being an 'American Idol' finalist, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

Dayana Mendoza, known for being Miss Universe 2008, is one of the 2012 contestants of Donald Trump's reality show 'Celebrity Apprentice.'

Debbie Gibson, a singer who spurred 1980s hits such as 'Foolish Beat' and 'Lost In Your Eyes,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Dee Snider, lead singer of 1980s heavy metal group Twisted Sister, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

George Takei, known for his role as Sulu in the original 'Star Trek' series, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.' Takei is known for his sense of humor and multiple interviews on the X-rated 'Howard Stern Show' on Sirius XM radio. The actor has a large online following.

  Patricia Velasquez, a Venezuelan model and actress who played scantily clad ancient Egyptian slave Anck Su Namun in 'The Mummy' films, is one of the 2012 contestants of Donald Trump's reality show 'Celebrity Apprentice.'

Lisa Lampanelli, an insult comic often dubbed 'The Queen of Mean,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

Lou Ferrigno, known for playing the musclebound 'Incredible Hulk,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Michael Andretti, son of legendary driver Mario Andretti, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Paul Teutul Sr., known for his role in the series 'American Chopper: The Series,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Penn Jillette, known for being half of the comedy magic duo 'Penn and Teller,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Teresa Giudice, known for being one of the 'Real Housewives of New Jersey,' is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Tia Carrere, an actress and Grammy-winning singer, is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

  Victoria Gotti, an author, reality star and daughter of late mob boss John Gotti Sr., is one of the 2012 contestants of Donald Trump's reality show 'The Celebrity Apprentice.'

Celebrity Apprentice Sales Lessons

Of all the reality shows on TV, the one that actually has some value other than mindless entertainment is Celebrity Apprentice. I made a point to watch the premier last night, and saw a couple of very important sales lessons in action.

The teams of celebrities were divided, men versus women. Their task was to see who could raise more money for charity by taking over a diner for an afternoon and sell food. The men's team raised twice as much money as the women, despite the women having a better location in Manhattan. There are two reasons why:

1. Selling at a higher price. The men set prices for hamburgers at $100--plus more if you wanted truffles. The women set their price at $10 for a hamburger. Cyndi Lauper, the women's team leader said that the common person couldn't pay a lot for a hamburger. Trump pointed out in the Boardroom that the common person was not the market she should have been going after.

Sales point: the sales reps in companies who consistently have the largest average order size are the ones selling the higher priced and higher margin items, and selling at full price. No revelation there, right? They go after the bigger orders. What are you gong after?

2. Prospect targeting and calling. The men's team contacted more heavy hitters--big donors--than the women's team. Led by former baseball player Darryl Strawberry who has many New York contacts, the men were able to bring in the big dogs who not only could donate the $100 for hamburgers, but also left $1000-$2000 tips for charity. The men's tips also were much more than the women's.

Also, as a result of targeting the mass market, the women had a long line of potential customers still waiting as time expired on the contest--some of whom were potential larger donors. Yet, they were so busy with the small customers they did not have time to sell to the bigger, more profitable ones. Sound familiar?